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What this makes

A launch or promo that sells: SaaS promos, feature reveals, product demos, app and company launches. The /product-launch-video workflow captures the product’s site (or takes a pasted script), reads its brand, writes a story, and builds it frame by frame. Route it right — the distinction is intent, not input: “Promo for our site” is a launch, even though it names a site — use /product-launch-video. A neutral walkthrough of a docs site is a tour — use /website-to-video. Unsure → start at /hyperframes and let it route.

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Base prompt

Verified, from the examples page — a 45-second launch from a live URL:
/product-launch-video Make a 45-second 1920x1080 launch video for https://linear.app. Energetic but minimal, use the site’s own palette and screenshots. Structure: hook stating the problem, 3 feature beats with UI captures and one-line captions, end card with logo + “Try it free”. Female TTS voice, confident tone, subtle electronic BGM under -18dB.
Rendered from the prompt above, unedited. Read the anatomy of that skeleton — route, spec, structure, copy, voice, level — then swap in your own product.

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Variants

/product-launch-video Make a ~20-second 1080x1920 teaser for https://linear.app. Super minimal, just the hook. Beat 1 (0-4s): the problem in one line, big type. Beat 2 (4-16s): two feature beats, one UI capture each with a three-word caption. Beat 3 (16-20s): logo + “Try it free” end card, then settle into a gentle idle. Use the site’s own palette. Female TTS voice, confident; no BGM.
A teaser trades feature coverage for pace — fewer beats, one idea each. Keep the destination (Shorts / TikTok → 9:16) and let the workflow scale the story to the shorter runtime.
/product-launch-video Make a ~20-second 1920x1080 launch video from this script — use it verbatim: “Your CRM is three hours of busywork a day. AutoCRM logs every call, email, and meeting for you. 200 teams already switched. Try it free at autocrmhq.com.” No site to capture — invent clean product-y visuals from the script. Male TTS voice, calm and confident; subtle BGM under -18dB.
With no URL the workflow takes the no-capture path: no screenshots, no site palette to borrow, so name your brand colors and fonts if you have them (or the agent invents a palette). Verbatim scripts set the duration — figure roughly 130 spoken words per minute, so a 30-second video wants a 65–70 word script. Saying “use it verbatim” pre-answers the workflow’s keep-or-restructure question.Rendered from this prompt shape with a different, longer script (78 words, fictional dev-tool “Relay”), unedited — it ran 35.5s because the words set the length.
/product-launch-video Make a ~45-second 1920x1080 launch video for Linear. Find the official site, capture it, and use its own palette and screenshots. Angle: speed as the whole pitch. End card with logo + “Try it free”. Confident female TTS voice, subtle electronic BGM under -18dB.
Given a name instead of a link, the workflow searches for the official URL, confirms it in one line, then captures — you get the site-grounded result without pasting the link yourself.
/website-to-video Make a 30-second 1920x1080 tour of https://example.com built from its own screenshots. Calm, editorial pace — show the homepage, two inner pages, and the footer. Full narration, warm male voice. This is a showcase, not a sales pitch.
Reach for this when the goal is to show the site, not sell a product. It builds from captured screenshots and the site’s brand assets. A launch or promo — even from the same URL — belongs to /product-launch-video.

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The knobs that matter

Decisions specific to a launch. Set the ones you care about; leave the rest to the workflow’s taste.
Duration and destination are the two cheapest, highest-leverage things to state. Everything else the workflow will choose well if you stay quiet — see the specification dial for how much to delegate.

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Common failure modes

Hard-timing a verbatim script. With supplied narration, the real TTS duration sets the length — a hard number forces the agent to cut or pad your words.
  • ❌ a 45-second launch video from this exact script: ...
  • ✅ a ~45-second launch video from this script: ...
Overriding the designed structure. The workflow builds hook → value → evidence → CTA for a reason; drop the hook and the promo never answers “why should I care?”
  • ❌ skip the intro, just list all six features back to back
  • ✅ hook stating the problem, then 3 feature beats, then the CTA end card
Fighting the art-directed preset. Each workflow adopts a frame preset and injects transitions; forcing a foreign theme yields a compromise, not your look (see rules and anti-patterns).
  • ❌ /product-launch-video ... plain white, no transitions between scenes
  • ✅ pick the angle and tone, and let the preset carry the visual system
Assuming the agent knows your assets. On the no-capture path there’s no site to read; an unnamed logo or color is invented.
  • ❌ use our brand colors
  • ✅ brand colors #5E6AD2 on off-black; logo at assets/logo.svg